Hey friends, and welcome to the latest in our special series of escape room marketing blogs centred around the ongoing worldwide pandemic, where an end may finally be in sight!
Before I get started, I sincerely hope you and your loved ones are healthy.
Last week I shared 10 ways to market your escape room for FREE!
Today I want to stay on the theme of FREE’s when it comes to marketing and focus on FREE resources that can be used in your marketing.
There are so many services and marketing resources that cost money and they do an awesome job. But there are also many resources that are completely free to use, that do just as good a job at helping you with your marketing. With the added bonus that it saves you money, which these days has never been so critical!
So let’s quickly dive in and start revealing all of the awesome free resources that can help you market your escape room. They’ll be some you already know of and use, but they’ll be at least a few you definitely don’t know of!
1. Facebook Groups
Ideas, inspiration, advice – they can be hard to come by sometimes. And some of the best sources of this is from other escape room owners that are part of Facebook groups. Here’s just a handful of them, but I know they’ll be many more out there:
Graphic design is a vital skill with all marketing, and is often associated with expensive software such as Photoshop. However www.canva.com allows you to design awesome looking images for use in marketing at no cost. They have HUGE galleries of images, templates, fonts and other assets.
As an Escape Room Marketer myself, I use Canva every single day. It’s so easy to use and allows me to create amazing images despite me being far from a graphic designer!
www.hootsuite.com is a website and platform that allows the scheduling of social media posts across multiple platforms (social medias) in a few clicks of a button. This removes the need of remembering to post content at peak times, as well as the time needed to post that content across multiple platforms and social medias.
Whilst Hootsuite is largely a paid service, they do allow 30 post scheduling across 3 social profiles for free.
4. Puzzles for social media
If you’ve read any of my other blogs before, you’ll know I’m a huge advocate of using puzzles in your marketing – on social media and your website. This is called ‘gamification marketing’ and works so well, because it engages your ideal target audience.
Anyway, if the prospect of coming up with or finding your own puzzles to post sounds too daunting and puts you off – there is a way for you to get free weekly branded puzzles sent straight to your inbox.
If you use Slack to keep in contact with your team, colleagues, friends, etc. then you will be excited to learn there is a specific slack channel for escape room owners to share ideas – much like Facebook groups.
Unfortunately I don’t have the exact link, however if you’re an existing user of Slack already you shouldn’t have too much trouble finding it!
6. Google Business
Google Business is a MUST have tool for all businesses, with escape rooms being no exception!
To learn more and to get started right away, click here.
In addition to sharing puzzles on social media, memes are also a fantastic way of generating engagement and interacting with your followers. If you’re stuck for ideas of memes to create and/or share, there are so many websites out there.
I don’t have any favourites, but I just did a quick Google search and this is the one that came up with first. And best yet, they have escape room specific memes – so bonus points for that! https://memebase.cheezburger.com/
8. Image Background Remover
An essential skill with creating any images is being able to remove the background of some images and combine them together. There’s many ways of doing this, but as somebody who is (at best) an amateur designer, I would absolutely recommend www.remove.bg as the place to go to get your image backgrounds instantly and accurately removed. This has been an absolute life saver!
9. Business Listings
There are SO many websites out there that allow you to list your escape room at no cost. It takes very little time to create a listing, meaning you can knock out a whole list of them and not have to worry about them for a while!
Business listings are particularly useful in acquiring corporate bookings, but are generally good at bringing trickles of targeted traffic to your website over long periods of time without a need to keep your listings up to date. If you have a spare hour or two, google “free business listings” and fill out as many as you can!
10. Your own communities
As I’ve already shared with Facebook Groups and Slack, ideas/inspiration are vital resources. But you’re able to get ideas and also feedback and social opinion by using your own communities of customers and social media followers.
Don’t be afraid to run a new escape room idea, or a change, by your past customers and on social media. Plus, now and again just ask the question “What would you love if we do next?”. You’ll never be short of ideas, and best yet you’ll know your community wants to see it!
11. Website optimisation
Usually when you think of improving your websites performance, you might usually think about expensive SEO that marketing agencies can perform for you.
But there’s actually a fantastic way of improving how your website performs – in terms of the number of bookings it generates, by up to 15%, for 30 days free!
That’s all for this week folks! I hope you’ve learnt about a few new free resources to use in your marketing.
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And on a personal note I wish you all and your loved ones all the best in the coming days and weeks
Thank You 😊