Hey friends, and welcome to the latest in our special series of escape room marketing blogs centred around the ongoing worldwide pandemic and how the escape room industry is adapting by offering online and virtual escape room experiences.
Before I get started, I sincerely hope you and your loved ones are healthy.
Last week I shared 3 ways you can use gamification marketing to get more bookings for your virtual escape experiences.
And today I want to follow the theme of ways you can get more customers for your virtual experiences, and reveal to you 5 ways you can engage your audience AND transform them into virtual experience customers.
The methods I’m going to share will be useful for both your social media audiences AND your website audience: Those who visit your website!
These are where the majority of your future new bookings will come from – and that will be the case long after the world has returned to normal, and your escape room has reopened.
When it comes to any and all escape room marketing, the one thing you MUST always aim to do is engage. Engaged audiences are so much more likely to book your virtual or physical escape rooms, than an un-engaged audience.
1,000 engaged followers on social media or visitors to your website, will generate many more bookings than 10,000 un-engaged social media followers or website visitors.
So, the more you can do to engage your audience, the better job you’ll do in transforming them into paying customers. And the best part is there are so many ways of engaging people.
To avoid overwhelming you with too many ideas and actions, I’m going to today focus on the best 5 ways to engage your audience TODAY and transform them into paying customers for your virtual escape rooms.
Without further ado, let’s dive in…
1. Photos & Videos
Let’s start with a simple one. Photos and Videos may seem obvious, and you probably already post plenty of images at the very least, if not videos. The key is to ALWAYS have one of the other with everything you post. Never ever just post some text. A post with a photo or video is much more likely to be noticed, read, and interacted with.
Photos can come in many different forms, but they should always be colourful, bright, and vibrant. If they are real-life photos, they DON’T need to be high quality – you can just use your phone! Photos of different parts of your virtual escape rooms (whilst avoiding spoilers) will always do well, as well as any appropriate and popular memes – or you can always make your own!
As for videos, there are many things that work. One thing, in particular, is teasers and trailers for each of your rooms. Videos should help to explain how your virtual escape rooms work, and what players can expect.
Competitions are a great way of creating engagement because people stand a chance of winning something. A free virtual experience for a team of 5 or more usually do best.
The key with competitions is the rules of entry. In order to maximise engagement and how many people see your post and escape room, one of the entry requirements MUST be that people share your post or page on their own social media. This has a great compound effect, as more and more see your post, want to win and share, and so on.
Another great requirement you can add is tagging those friends or family that they want to bring with them if they win. Again this increases the amount of engagement and views, which will spiral big time!
You may be a little hesitant to give away a free virtual experience at the cost of several hundreds of dollars. But the large amount of engagement you’ll be guaranteed to experience will well make up for that in new bookings that you’ll achieve.
Plus, if you make people enter their details on your website as part of the entry process, you can market to them at a later date via email, text message, etc.
Competitions are very much an investment – but that is absolutely what all marketing is. They’re a proven method for escape rooms, and I’d recommend running a competition as often as monthly. You won’t regret it!
Next up we have discounts. I don’t think I’ve come across a single escape room that doesn’t offer some kind of discount if you know where to look. Those who are hesitant about offering a discount consider discounts to be desperate. The fact is they’re fantastic ways to generate new bookings, and not at all desperate. And they don’t have to be huge discounts to be effective, either.
Where escape rooms go wrong with their discounts is they don’t scream about them enough! Social media is a great place to do so, and because discounts are popular, you’ll get great engagement from them naturally too. That, combined with the usual success of running discounts, means you’re guaranteed to get bookings from social media posts promoting your discount.
Combine a discount post with a poll or competition and win engagement and bookings.
4. Special Mentions
I love this one!
Special mentions are posts aimed specifically at a certain customer or group who have recently played one of your virtual ER experiences. You might want to mention them because they did an awesome job, and broke a record for beating a room. Or maybe you want to recognise them for being the friendliest team, or for being the team that has played multiple times, etc!
There are many different scenarios where special mentions can come into play. Of course, you need to ensure you have permission from the people you’re mentioning before going ahead. But there are so many opportunities that spring from this.
If you have a new record for beating a room, frame your post to challenge others to come and beat it! If you have a customer who has come back and played FIVE TIMES, celebrate them and mention how other customers will love coming back time and time again – and you can even offer a discount for returning customers too.
5. Puzzles/Games/Brain Teasers
This is by far the best way to engage your audience – why? Because your ideal audience and customers are those who love to play puzzles and games and brain teasers, right?
So by offering some of these for people to easily play, at no cost, you’ll engage so many people AND line them up ready to book your virtual experiences.
There’s a few ways of doing this for both social media and website audiences, but I want to keep things as simple and as easy as possible for you: By having myself and our blog sponsors (Virallybot) provide the puzzles for you.
For your website visitors…
Virallybot offers an interactive game plugin that can be installed on your website. Visitors to your website can then play the game, try to escape and if they are successful they can win a discount coupon to book a virtual experience with you.
And the best part is, you can install this mini-game onto your website in 5 minutes and for FREE. There’s no cost to you for the first 30-days, so you can use it to get customers for your virtual escape room at no risk!
If you’d like to learn more, I’d encourage you to go to www.virallybot.com/pixel and try a demo out for yourself!
For your social media followers…
As a thank you for visiting our blog, we’d like to offer you free weekly puzzles you can post on your social media. Each puzzle will be branded with your logo too.
Click here to sign up now.
That’s all for this week friends, I’ll see you again same time next week!
On a personal note I wish you all and your loved ones all the best in the coming days and weeks.
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