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Today I want to provide the most simple and honest answer I can to the question I get asked all the time: “How do I get more bookings for my escape room?”.
More bookings, they’re the epitome of escape room marketing and the reason you spend so much effort marketing each and every day.
Depending on your escape rooms current situation, I could provide one of ninety-nine different answers to that question. Because it really does depend on you and your escape room.
BUT – there’s one answer that I am always able to give to any escape room, anywhere, at any time. There’s one way that any escape room can use to get more bookings: up to 15% more bookings to be precise.
The answer is surprisingly simple and straightforward, because its embedded in the core concepts of why escape rooms work in the first place: People just love a challenge, they love an obstacle to be able to overcome, they love to be tested.
Without further ado, let’s dive in and answer the million-dollar question “How do I get more bookings for my escape room?”.
Hey friends and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.
Today I want to shine some light on the escape room industry by revealing what I consider to be the biggest opportunity for escape rooms this year. I know, it’s a bold statement! But bare with me.
The last 10 months have been a nightmare for sure. And in many countries it’s not set to get better for a few months longer at least. But with struggle, with pain, comes opportunities. Last year many escape rooms adapted to offering virtual and online escape rooms to try to make some money whilst their physical doors were shut closed.
But two very important statistics from 2020 has revealed an even greater opportunity that escape rooms truly cannot afford to miss.
• 2020 stat 1: Searches for “Virtual Team Building” were up 1,540%!
• 2020 stat 2: 45% of corporate teams feel “less connected” to their peers and colleagues since the pandemic started in March
So what do these stats mean, and what opportunity does it give to escape rooms?
To find out, dive into todays blog…
With 2020 finally behind us and vaccines being distributed worldwide – the world should be able to start getting back to normal in the coming weeks and months. And the escape room industry can start to get back on its feet again!
To start this brand new year off in the best way, I figured a great place to start our escape room marketing blogs back up again would be with setting some resolutions. For those who don’t know the concept of resolutions, they’re basically pledges people often make at the start of a brand new year. Pledges designed to make their lives better, doing things that they’ve historically not been very good at or just brand new things they want to start doing.
So today I want to challenge you to make a total of 10 escape room marketing resolutions that you’ll stick to throughout 2021. Some you may already do, others you may never have thought of doing. But ALL of them will be of great benefit to your escape room, and I would go as far as to say they are all MUST DO’S if you want to make a success of your escape room in 2021.
The thing about marketing is, as with resolutions, it must be continued consistently – not just started and stopped after a small amount of time. Consistent, long term marketing is successful marketing, so stick with these resolutions all year round!
Without further ado, let’s dive in!
Today I’m going to be following up on our last blog, where I started sharing some of the highlights from the first half of 2020s escape room marketing blog: the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.
This is because, as we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!
Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.
So without further ado, let’s dive in to the escape room marketing 2020 highlights part 2…!
As we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!
Throughout the year I’ve been writing near-weekly blog posts on all things escape room marketing, and over the next few weeks I’m going to be sharing the HIGHLIGHTS from this years blogs – the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.
Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.
So without further ado, let’s dive in…!
The “second wave” of the Coronavirus is in full force across many countries, leading to their second lockdown of the year and the forced closure of escape rooms based there.
If you run or work in an escape room that has been forced to temporarily closed, you may be wondering what to do next? Whilst you may be more prepared and experienced for it than earlier in the year, the impact of closure can hit hard. You may feel out of control, paralysed and unable to take control of a situation that is seemingly out of your hands.
Your Escape Rooms are not just your passion project or nest egg, they’re the financial future of your loved ones and a key part of your local community. And that my friends must be protected as much as possible.
So on todays blog I wanted to share 5 actions that I feel ALL escape rooms in locked down countries MUST take in order to ensure they come out of it the best as possible – and that goes for you too!
If your country is currently not locked down, I’d still recommend you give my blog a read through. The worldwide coronavirus situation is everchanging, and it’s best for you to be prepared in case your country has to lockdown too.
As you know, ratings, reviews and testimonials are critical to marketing your escape room, and they help people find the confidence to try you out and make a booking.
Imagine if you built on this and had your escape room rated and reviewed by one or more influencers in the industry – somebody who is renown for playing dozens, if not hundreds, of escape rooms. They’re experts, and their opinions and online reviews both matter to and are read by many other escape room player and enthusiasts.
This will lead to free advertising for your escape room for years to come, as other players book with you from around the country – or even the world!
But how do you find influencers to visit your escape room and review them? That’s what I’m going to cover today. I’m also going to share with you exactly how to invite an influencer to visit you, so you can get started right away!
Today I’m going to be talking about digital marketing in general, and the pitfalls you need to avoid when using digital marketing for your escape room.
Digital marketing is incredibly powerful – you know that, and they’ll be plenty of different digital marketing you’ll be doing every single day. But even escape rooms who are experienced with digital marketing need to be cautious.
You see, digital marketing will only do great things for you if you do it right. It’s a long journey from starting to use digital marketing to having it sustain your escape room by providing bookings.
And it’s during this journey that you’ll risk falling into pitfalls that, if you fail to prepare for, can lead to the downfall of your digital marketing efforts – and even your escape room entirely.
Here are 9 digital marketing pitfalls you need to look out for…
Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.
And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.
So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?
Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.
Today, I want to talk about your online booking form – and specifically how to get more bookings on it. After all, that is the ultimate goal from all of the marketing, advertising and hard work you put into promoting your escape room – right?
Online booking forms can take many shapes and sizes – many escape rooms use specific booking software, whilst others have an in-house booking form. Whatever you use, they’ll always be different ways to increase conversions – i.e. increase the number of bookings you get.
So today I’m going to share 3 of the most important additions you can make to your online booking so you can get more bookings and customers.
Think about it – all the handwork and money you spend and invest into your marketing to get people onto your website, and onto your booking form – only for the vast majority to leave without booking. Incredibly frustrating, and unavoidable to an extent.
Now I’m not saying or promising every single person who visits your booking form will place a booking with you if you make these 3 additions – but they’ll be more likely to. And every extra booking is a bonus.
Let’s face it, marketing is a gigantic thing to dive in – and some of us (like me!) dedicate their lives at becoming the best at it. That being said, there’s many ways of doing marketing right – and just as many, if not more, ways of doing marketing wrong.
It’s my view that it’s more important to understand what NOT to do with your marketing, as it is to understand WHAT to do with your marketing.
And today I want to talk about 3 of the most common mistakes and DO NOTs of escape room marketing. And in particular, show you how to avoid making these mistakes.
Now don’t get me wrong – making mistakes is natural. I’ve made many in my career. And getting things wrong is an important part of mastering marketing. But in the case of the 3 mistakes I’m going to show, you want to do your best to avoid making them at all – as your escape room will suffer!
If you’ve made any of the 3 mistakes I’m going to share, no harm done – Today I will help show you how to never make them again.
And if you’ve never made any of the 3 mistakes I’m going to share – I will today ensure you never do!
Today you can learn from the marketing mistakes made by others and ensure you never have to bare the costs and fix the damage caused.
So without further ado, what are the 3 mistakes?
Today I want to bring you a marketing strategy that has over the years been slowly dying – BUT, in 2020 and beyond is making a huge comeback.
That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!
So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past – but might not have gotten many bookings from. It’s…
Today I want to help solve a problem that I know many escape rooms ultimately end up facing, several years into their opening: running out of a customers!
As you can imagine, this is a problem you want to do all you can to avoid – and today I’ll show you how.
This problem exists because of one fundamental, albeit unfortunate, truth about escape rooms: Not everybody will want to play them. Sure, the industry has grown so much over the last decade, there will always be some people who are not interested. I know, it’s hard to read – and trust me it’s hard to type, but it’s true!
That means that eventually, one way or another, you’ll start drying up – running out of customers.
So what is the solution? What can be done to stop this happening, to ensure a constant stream of paying customers?
Today I want to share not a strategy, but a very important lesson in different ways/strategies of promoting your escape room. One thing’s for sure, you have a huge amount of options – some better than others, and some more tried and tested than others.
But I’m here today to tell you – that whatever ways you use to promote your escape room – make sure you use more than a few.
Today I’m going to share a proven marketing strategy that you can start using TODAY to get new followers on Facebook for as little as 3 cents/pence!
But you may be asking, why are followers important? Well, with an increased following on Facebook (and ultimately other social media), you’re able to engage with more people, promoting your escape room and getting new bookings. Sure, not every new follower will become a customer – but the more you do have, the better – and with the strategy I’m about to share, you can get many followers at a very low cost!
Without further ado, let’s get started…
Today I’m going to cover how you can get more bookings from using the Facebook Pixel. I’ve collated 3 very specific (and effective) strategies that can be used by themselves, or in combination with each other, in order to generate more bookings.
Last week in part 1, introduced the Facebook Pixel and covered the biggest benefits of using it for your escape room.
Today I want to focus on getting your Facebook Pixel installed onto your website, ready for the big part-3 where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings.
Ensuring your pixel is installed correctly is so important, and without which you’ll miss out on so many bookings.
The Facebook Pixel is a huge marketing opportunity that many escape rooms miss out on, either because they don’t understand how it works (or how they can use it), or they just don’t see the value.
So over the next 3 weeks I’m going to be taking a deep dive into the Facebook Pixel, starting today with the how it works and the BENEFITS it can bring your escape room – because boy, there are many!
If you don’t fully understand the benefits that the Facebook Pixel can bring your escape room, you’re not ever going to invest much (if any) time into setting it up and using it as part of your wider marketing.
So this is a blog not-to-miss!
Lets talk about your website and the bookings you get from it. The majority of bookings you receive will come from various sources which all end up on your website. But what you may not realise is the majority of people who visit your website leave without booking.
In fact, on average, 97% of your website visitors will leave without booking. And 70% of those will NEVER return to your website.
So you work hard, and invest so much time and money into marketing to get people to your website, only for 97 out of every 100 visitors to leave without booking. That’s crazy! It’s madness!
But don’t worry, because there are some simple additions you can make to your website which will help increase your bookings by 15% or more! And yes, I mean simple. You don’t need to be a coder, a website designer or a digital marketing guru to make these additions. Anybody can!
And it’s these 5 simple but effective additions that I’m going to share with you today.
Today I want to stay on the theme of FREE’s when it comes to marketing and focus on FREE resources that can be used in your marketing.
There are so many services and marketing resources that cost money and they do an awesome job. But there are also many resources that are completely free to use, that do just as good a job at helping you with your marketing. With the added bonus that it saves you money, which these days has never been so critical!
So let’s quickly dive in and start revealing all of the awesome free resources that can help you market your escape room. They’ll be some you already know of and use, but they’ll be at least a few you definitely don’t know of!
As an escape room marketer I have the pleasure of working with many escape rooms all around the world. And sadly I’ve heard about several who have had to recently close down permanently due to a lack of cash flow during lockdown.
And money is absolutely a concern for all escape rooms right now, and maybe for you right now. Sure, your escape room may finally be able to reopen soon – but even when you have, you have to start clawing back money. It’s going to be a long road.
So I thought for this weeks blog, let’s focus on ways you can market your escape room and get bookings – at no cost – for FREE!
I really want to help you to generate as much income as possible during this difficult situation and whilst your escape room doors are physically but temporarily closed. That’s why today I’m going to share 3 ways you can get your former customers to book your new live experiences.
Whilst there will be so many people who have never played any of your games before who will be perfect to market to, there is no substitute for marketing to former customers.
This is because they know you already – they’ve played one of more of your rooms historically, and they will have loved it and loved your team. So by coming along and offering them something similar but also very different, you’ll find that many former customers would love to book a live online experience right away.
So what are you waiting for? Let’s dive in…
Today I want to follow the theme of ways you can get more customers for your virtual experiences, and reveal to you 5 ways you can engage your audience AND transform them into virtual experience customers.
The methods I’m going to share will be useful for both your social media audiences AND your website audience: Those who visit your website!
These are the that the majority of your future new bookings will come from – and that will be the case long after the world has returned to normal, and your escape room has reopened.
Today I want to continue to help all of you who have started to, or are going to, offer virtual experiences as a way of creating some income during the ongoing situation.
Virtual escape room experiences are almost brand new, they’re cutting edge, they’re modern and they’re something a bit different. And what better way to get customers to book these kind of experiences than using marketing that is also cutting edge, modern and a bit different?
Gamification Marketing is the FUTURE of all escape room marketing – whether that’s virtual/online experiences, or standard in person escape rooms. It involves Marketing not your escape room or escape experiences, but a puzzle or a brain teaser.
When it comes to comparing Virtual to normal “physical” ERs, there are clear differences. But when it comes to Marketing them both, it can be easy to mistakenly take the same approach. Sure, they’re both ER experiences that require a group of players, team-work, challenges, time limits, etc.
But that doesn’t mean you should market to them exactly the same. To help you to best market your virtual experiences and to maximise your customers and income during this difficult time, I’m today going to share with you 5 ways marketing virtual escape rooms is different to marketing normal escape rooms.
Today, I want to help you to get your first customers should you decide to start running virtual experiences. I’ve gone over the dozens of different marketing strategies open to escape rooms and picked the top 5 I believe will be of most benefit to new virtual escape rooms.
As more and more escape rooms were forced to temporarily close in recent weeks, the virtual escape room market has started to grow. As people are forced to stay at home, many are looking for new forms of entertainment and ways to distract themselves from this challenging time. At the same time, escape rooms are looking for a way to at least make some money whilst they’re closed.
So there is now a growing demand for virtual escape rooms, and today I want to share why YOU should start running them because there are SO many good reasons why you should.
One of my biggest goals with these blogs is to provide hope and some positivity in this difficult world. Sure, things are bad now – but one day the world will return to normal and you can reopen your escape room and continue with business as usual.
I know it feels like a long way off – and it might be, it’s true. But it’ll come, and today I want to help you prepare for that day. There’s no point waiting for that day to come, and then thinking about how to market your escape room and bring in your first customers. You need to think about that today, and you need to arm yourself with the marketing needed.
By doing the 5 things I’m going to share today, you will be a source for good, for positivity. You’ll be recognized as a business who cares and who is there for its local community.
And from a business point of view, the better job you do of this the easier you’ll find attracting new customers and getting new bookings when this has all blown over and your room has reopened.
These are uncertain and dark times for all, there’s no denying it. But that doesn’t mean that you as escape room owners cannot work on your escape room business during this temporary period of downtime.
In fact, this is a great time and opportunity as any to overtake your escape room competitors and really make some progress on your escape room business in several different ways, which is something I wanted to cover with you today.
So, what do I actually mean by size and how it doesn’t matter? There are beliefs, misconceptions, and misunderstandings that escape room owners hold about marketing that they need to change because it’s holding them back and also causing them to get less bookings/new customers.
And they all refer to size in one way or another. Let’s dive into a few examples of what I mean (4, to be precise!).
You have to market to specific audiences in the places they hang out with the messages they want to hear!
You do that, and you’ll get more bookings with less marketing spend!
To really help demonstrate how you can be that bit more cleverer with your marketing, today I’m going to dive into 3 very different escape room audiences, where you can find them, and the messages they want to hear from your marketing.
If somebody is engaged with your escape room, they will be active on your social media. They will view your content, often liking it, sharing it, commenting on it, etc. They’re ENGAGED.
Now I’m sure if you were to think about your social media following, what % of them would you say were actually engaged with your content? I’ll hazard a bet that the % is very low!
But that’s fine because today I’m going to share a few ways you can build engagement with your followers.
Lights, Camera, Action – How To Make A Great Escape Room Trailer, And How To Use It To Attract New Customers
Let’s talk about video trailers or teaser videos.
Trailer or teaser videos are fantastic at transforming interested parties into bookings. The impact of having trailers and/or teaser videos for each of your escape room is huge. By being able to showcase just a little of the experience, challenge, and fun each room offers – you’ll start to receive more bookings in no time!
No matter how small or large your following on social media is, you need to constantly keep them engaged. A great way of doing this is sharing occasion brain teasers and puzzles on your social media. Your followers will love to play and share them!
To receive free weekly brain teasers & puzzles with your logo on, just like those shown below, sign up here: https://forms.gle/qjmaNvoejZQHX9Bh6
The strategy I’m going to share is a bit different from the majority of others on the blog because it focuses more on traditional, non-digital marketing options.
Whilst there is no mistaking that digital marketing is the way forward, there is sometimes no substitute for some good old fashioned local business and networking marketing.
Today though, I want to talk you through Google Ads and how you can use them to get more bookings today!
Google Ads will be a strategy you’ve heard of before, if not something you’ve already tried out before. However, on the face of it, the google ad platform can seem complicated, and it’s very easy to accidently waste a lot of money on not getting a lot of results. We’ll show you how to maximize your results with even the minimum of budget.
The fact is, you and your team work hard each and every day to deliver amazing experiences – and the 5* ratings that you will surely receive all of the time.
But you’re probably not working anywhere near as hard when it comes to using your ratings to get more and more customers. That’s no fault of your own, it’s not always clear how to use your ratings to your advantage, nor do you have the time!
But today I want to make it as easy as possible for you to not only use your ratings to get more bookings but also how to make it as easy as possible to get many more ratings.
Today, I want to talk about a way you can get 10% more bookings for your escape room!
The strategy to achieve this involves remarketing, but specifically using Facebook Ads. Remarketing is a concept of marketing specifically to certain people depending on the actions they’ve taken with you – in particular on your website.
Today I’m going to share an amazing strategy that can be used across so many marketing and advertising platforms, and that I strongly believe to be the future of escape room marketing: Gamification Marketing.
Today I want to talk about 10 different ways you can engage with potential customers on your social media AND win new bookings. Engagement is easily the biggest influence of whether somebody will book your escape room through social media.
Hey, and welcome to part 2 of 4 Ways To Ensure You’re Never Short Of Bookings Ever Again. In part 1 I covered how you can use both Email and Text messages to get customers to come back again, and again. Today I’ll be talking about using Direct Mail and Facebook Ads.
Today I’m going to talk about another marketing strategy, using a tool that is often neglected. Not only is this tool effective to use, it’s also entirely free to use! All you need is a clear strategy and a bit of time.
You’ll get the strategy from this post, but if you don’t go away and implement it as soon as possible, you risk missing out on new bookings!
And I’m not talking about bookings with a small group of people – I’m talking about large corporate bookings. And the tool you’re going to use to gain these corporate bookings is something you’ve probably already heard of – but might not consider it worth the time to look into, compared to the likes of Facebook or Instagram…
Today I want to talk about an effective method of marketing your escape room, that doesn’t break the bank. In fact, for as little as the cost of a coffee a day, you can start to market your escape room and get new bookings. Not only is the strategy I’m going to cover cost-effective, you can get started right away.
Free Weekly Branded Puzzles
No matter how many followers you have on social media, very few of they will actually book your rooms if they’re not engaged. A fantastic way of engaging with your followers is posting weekly puzzles that they can try to figure out, post answers to and share with their friends.
As a thank you for visiting our blog, we’d like to offer you free weekly puzzles you can post on your social media. Each puzzle will be branded with your logo too.
Click here to sign up now.