5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

3 Changes You Must Make To Your Marketing Before You Reopen Your Escape Room

To lead on from last week, today I’m going to focus specifically on changes to your marketing that MUST be made before you reopen – and there’s a total of 3 that I believe are absolute MUSTs.

As an escape room marketer, an escape room player, and as a human being who (like everyone else) has been changed by recent events – I truly believe the 3 changes to your marketing I’m going to cover will be critical to how fast your escape room can recover from being closed for so long.

I truly believe that, and I truly want to help you all I can – so please make sure you take notes and ensure you take ACTION between now and the day you can reopen, so you’re best prepared.

Key 4 Of Escape Room Marketing – Size, It Doesn’t Actually Matter!

So, what do I actually mean by size and how it doesn’t matter? There are beliefs, misconceptions, and misunderstandings that escape room owners hold about marketing that they need to change because it’s holding them back and also causing them to get less bookings/new customers.

And they all refer to size in one way or another. Let’s dive into a few examples of what I mean (4, to be precise!).

Key 2 + 3 Of Escape Room Marketing – Targeting + Audiences

You have to market to specific audiences in the places they hang out with the messages they want to hear!

You do that, and you’ll get more bookings with less marketing spend!

To really help demonstrate how you can be that bit more cleverer with your marketing, today I’m going to dive into 3 very different escape room audiences, where you can find them, and the messages they want to hear from your marketing.