5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

How to get new followers on Facebook for as little as 3 cents/pence!

Today I’m going to share a proven marketing strategy that you can start using TODAY to get new followers on Facebook for as little as 3 cents/pence!

But you may be asking, why are followers important? Well, with an increased following on Facebook (and ultimately other social media), you’re able to engage with more people, promoting your escape room and getting new bookings. Sure, not every new follower will become a customer – but the more you do have, the better – and with the strategy I’m about to share, you can get many followers at a very low cost!

Without further ado, let’s get started…

How to install the Facebook Pixel on your escape rooms website

Last week in part 1, introduced the Facebook Pixel and covered the biggest benefits of using it for your escape room.

Today I want to focus on getting your Facebook Pixel installed onto your website, ready for the big part-3 where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings.

Ensuring your pixel is installed correctly is so important, and without which you’ll miss out on so many bookings.

The Facebook Pixel and the benefits it can bring to your escape room

The Facebook Pixel is a huge marketing opportunity that many escape rooms miss out on, either because they don’t understand how it works (or how they can use it), or they just don’t see the value.

So over the next 3 weeks I’m going to be taking a deep dive into the Facebook Pixel, starting today with the how it works and the BENEFITS it can bring your escape room – because boy, there are many!
If you don’t fully understand the benefits that the Facebook Pixel can bring your escape room, you’re not ever going to invest much (if any) time into setting it up and using it as part of your wider marketing.

So this is a blog not-to-miss!

10 Ways To Market Your Escape Room For FREE!

As an escape room marketer I have the pleasure of working with many escape rooms all around the world. And sadly I’ve heard about several who have had to recently close down permanently due to a lack of cash flow during lockdown.

And money is absolutely a concern for all escape rooms right now, and maybe for you right now. Sure, your escape room may finally be able to reopen soon – but even when you have, you have to start clawing back money. It’s going to be a long road.

So I thought for this weeks blog, let’s focus on ways you can market your escape room and get bookings – at no cost – for FREE!

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