5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

The escape room marketing strategy that is making a comeback!

Today I want to bring you a marketing strategy that has over the years been slowly dying – BUT, in 2020 and beyond is making a huge comeback.

That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!

So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past – but might not have gotten many bookings from. It’s…

How to never, ever, run out of customers for your escape room again!

Today I want to help solve a problem that I know many escape rooms ultimately end up facing, several years into their opening: running out of a customers!
As you can imagine, this is a problem you want to do all you can to avoid – and today I’ll show you how.
This problem exists because of one fundamental, albeit unfortunate, truth about escape rooms: Not everybody will want to play them. Sure, the industry has grown so much over the last decade, there will always be some people who are not interested. I know, it’s hard to read – and trust me it’s hard to type, but it’s true!
That means that eventually, one way or another, you’ll start drying up – running out of customers.
So what is the solution? What can be done to stop this happening, to ensure a constant stream of paying customers?

10 Ways To Market Your Escape Room For FREE!

As an escape room marketer I have the pleasure of working with many escape rooms all around the world. And sadly I’ve heard about several who have had to recently close down permanently due to a lack of cash flow during lockdown.

And money is absolutely a concern for all escape rooms right now, and maybe for you right now. Sure, your escape room may finally be able to reopen soon – but even when you have, you have to start clawing back money. It’s going to be a long road.

So I thought for this weeks blog, let’s focus on ways you can market your escape room and get bookings – at no cost – for FREE!

15 Ways To Get Ready To Reopen Your Escape Room

Although it’s still uncertain, and will vary country by country, many escape rooms will be able to start reopening in the coming weeks. Again, there’s no set date but it’s really important for escape rooms to start getting ready.

This is incredibly important because it’s not going to be a case of opening back up one day, and business will be usual. That won’t happen. The world has changed, people have changed. Your escape room and your marketing needs to change and adapt too.

What I’ve done is gone over dozens, if not hundreds, of different actions (both marketing and otherwise) that escape rooms need to take, and I’ve listed the top 15 – these are those that are most critical.

3 Ways To Get Your Former Customers To Book Your New Live Escape Experiences

I really want to help you to generate as much income as possible during this difficult situation and whilst your escape room doors are physically but temporarily closed. That’s why today I’m going to share 3 ways you can get your former customers to book your new live experiences.

Whilst there will be so many people who have never played any of your games before who will be perfect to market to, there is no substitute for marketing to former customers.

This is because they know you already – they’ve played one of more of your rooms historically, and they will have loved it and loved your team. So by coming along and offering them something similar but also very different, you’ll find that many former customers would love to book a live online experience right away.

So what are you waiting for? Let’s dive in…

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