Escape Room Marketing 2020 Highlights Part 1

Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well wherever you are in the world.

As we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!

Throughout the year I’ve been writing near-weekly blog posts on all things escape room marketing, and over the next few weeks I’m going to be sharing the HIGHLIGHTS from this years blogs – the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.

Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.

So without further ado, let’s dive in…!

20th January 2020

Gamification Marketing – The Future Of Escape Room Marketing

Who’s this blog for? Any escape room owner or marketer looking to keep ahead of the competition, never run out of bookings and to constantly grow in the future.

Summary: In one of the first blogs of 2020, I reveal the concept of GAMIFICATION MARKETING, why it’s the future of escpae room marketing, share examples of it AND many ways you can start using it to get more bookings in little time, with little money and with little energy. A MUST read for any escape room who looks to the future, and wants to be part of it!

CLICK HERE TO READ NOW

27th January 2020

How To Get 10% More Bookings Using Remarketing

Who’s this blog for? Any escape room looking to create more bookings and customers. This blog is especially useful for those who get a lot of visitors to their website, but very little bookings from it. 

Summary: January 2020 continued to be a big month, where I revealed how escape rooms could get 10% more bookings using a strategy called REMARKETING. Not only do I explain how this strategy works, I go into detail HOW to carry it out step-by-step so you can get started instantly. A MUST read for any escape room that receives a lot of visitors on their website, but very little bookings.

CLICK HERE TO READ NOW

23rd March 2020

What To Do When Your Escape Room Is Temporarily Closed

Who’s this blog for? This blog was and is great for escape rooms who are closed down, and its owners that are unsure what to do next – but refuse to sit back and do nothing!

Summary: March 2020 saw the beginning of worldwide lockdowns and closures of escape rooms, as a result of the pandemic. In this blog I wanted to restore hope in the industry, and shared all of the fantastic things escape rooms could do and work on whilst they were closed. This blog is still useful for any escape room currently closed because of their area/country being lockedown today.

CLICK HERE TO READ NOW

30th March 2020

5 Things You Need To Be Doing On Social Media When Your Escape Room Is Temporarily Closed

Who’s this blog for? This blog was and is great for escape rooms temporarily closed down and are determined to take action, but are not sure what – In particular with their socail media. 

Summary: In this blog I wanted to continue my message of hope in the industry, but also make escape rooms realise they have a responsibility in their community to (as does everybody) support and help people – and how the best way to do this is via social media. The 5 social media actions not only help the community, but also the escape rooms themselves!

CLICK HERE TO READ NOW

13th April 2020

Why You Should Be Running Virtual Escape Rooms

Who’s this blog for? This blog was and is great for escape rooms temporarily closed down but want to still create some income at the same time.

Summary: With no end insight for the worldwide lockdowns and industry closures, the possibilities around online and virtual escape rooms were huge. In an effort to help escape rooms understand these possibilities I share all of the reasons they should be running them.

CLICK HERE TO READ NOW

20th April 2020

5 Ways To Get Your First Virtual Escape Room Customers

Who’s this blog for? This blog was and is great for escape rooms temporarily closed down but want to still create some income at the same time.

Summary: Following up from the previous week where I aimed get escape rooms to realise the potential of virtual escape experiences, I share 5 ways they can get their very first customers and thus giving them confidence to invest and get started right away. I even provide some handy examples and templates, again to arm escape rooms and give them a head start. 

CLICK HERE TO READ NOW

And there we go, 6 blog highlights from the start of 2020 – each well worth checking out if you haven’t before, or re-reading even if you have.

That’s all for now. I really hope you’ve found todays blog post informative and useful. Check out 2 free ways of promoting your escape room below.

Before I go, on a personal note I wish you all and your loved ones all the best in the coming days and weeks.

Make sure you don’t miss out on future weekly escape room marketing blogs by subscribing

Thank You 😊

P.S. here’s 2 free ways of promoting your escape room;

The most proven method is the Game Popup from VirallyBot which has been proven to increase bookings by 15%+. The Game Popup is an interactive experience where players have “get out of the house”.

And best yet, it’s easy to install (literally takes seconds) and is available for free for 30 days.

To learn more, click here.

Similar to putting mini-games on your website to engage with people, you can do the same with static puzzles or brain teasers. Simple images that offer some kind of challenge is a fantastic way of engaging with visitors, getting them to stick around longer and making them more likely to book.

There are many websites that can inspire you to make your own puzzles or brain teasers, or you can sign up to receive weekly branded puzzles straight into your inbox for FREE by clicking here.

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