Key 4 Of Escape Room Marketing – Size, It Doesn’t Actually Matter!

So, what do I actually mean by size and how it doesn’t matter? There are beliefs, misconceptions, and misunderstandings that escape room owners hold about marketing that they need to change because it’s holding them back and also causing them to get less bookings/new customers.

And they all refer to size in one way or another. Let’s dive into a few examples of what I mean (4, to be precise!).

Key 2 + 3 Of Escape Room Marketing – Targeting + Audiences

You have to market to specific audiences in the places they hang out with the messages they want to hear!

You do that, and you’ll get more bookings with less marketing spend!

To really help demonstrate how you can be that bit more cleverer with your marketing, today I’m going to dive into 3 very different escape room audiences, where you can find them, and the messages they want to hear from your marketing.

Key 1 Of Escape Room Marketing – Engagement

If somebody is engaged with your escape room, they will be active on your social media. They will view your content, often liking it, sharing it, commenting on it, etc. They’re ENGAGED.

Now I’m sure if you were to think about your social media following, what % of them would you say were actually engaged with your content? I’ll hazard a bet that the % is very low!

But that’s fine because today I’m going to share a few ways you can build engagement with your followers.

Lights, Camera, Action – How To Make A Great Escape Room Trailer, And How To Use It To Attract New Customers

Let’s talk about video trailers or teaser videos.
Trailer or teaser videos are fantastic at transforming interested parties into bookings. The impact of having trailers and/or teaser videos for each of your escape room is huge. By being able to showcase just a little of the experience, challenge, and fun each room offers – you’ll start to receive more bookings in no time!

Making It Easy For New Customers To Find You Using Google Ads

Today though, I want to talk you through Google Ads and how you can use them to get more bookings today!
Google Ads will be a strategy you’ve heard of before, if not something you’ve already tried out before. However, on the face of it, the google ad platform can seem complicated, and it’s very easy to accidently waste a lot of money on not getting a lot of results. We’ll show you how to maximize your results with even the minimum of budget.

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