5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

3 Additions To Your Online Booking Form To Increase Bookings

Today, I want to talk about your online booking form – and specifically how to get more bookings on it. After all, that is the ultimate goal from all of the marketing, advertising and hard work you put into promoting your escape room – right?
Online booking forms can take many shapes and sizes – many escape rooms use specific booking software, whilst others have an in-house booking form. Whatever you use, they’ll always be different ways to increase conversions – i.e. increase the number of bookings you get.
So today I’m going to share 3 of the most important additions you can make to your online booking so you can get more bookings and customers.
Think about it – all the handwork and money you spend and invest into your marketing to get people onto your website, and onto your booking form – only for the vast majority to leave without booking. Incredibly frustrating, and unavoidable to an extent.
Now I’m not saying or promising every single person who visits your booking form will place a booking with you if you make these 3 additions – but they’ll be more likely to. And every extra booking is a bonus.

Why you need multiple ways of promoting your escape room to ensure your success

Today I want to share not a strategy, but a very important lesson in different ways/strategies of promoting your escape room. One thing’s for sure, you have a huge amount of options – some better than others, and some more tried and tested than others.

But I’m here today to tell you – that whatever ways you use to promote your escape room – make sure you use more than a few.

The Facebook Pixel and the benefits it can bring to your escape room

The Facebook Pixel is a huge marketing opportunity that many escape rooms miss out on, either because they don’t understand how it works (or how they can use it), or they just don’t see the value.

So over the next 3 weeks I’m going to be taking a deep dive into the Facebook Pixel, starting today with the how it works and the BENEFITS it can bring your escape room – because boy, there are many!
If you don’t fully understand the benefits that the Facebook Pixel can bring your escape room, you’re not ever going to invest much (if any) time into setting it up and using it as part of your wider marketing.

So this is a blog not-to-miss!

3 Changes You Must Make To Your Marketing Before You Reopen Your Escape Room

To lead on from last week, today I’m going to focus specifically on changes to your marketing that MUST be made before you reopen – and there’s a total of 3 that I believe are absolute MUSTs.

As an escape room marketer, an escape room player, and as a human being who (like everyone else) has been changed by recent events – I truly believe the 3 changes to your marketing I’m going to cover will be critical to how fast your escape room can recover from being closed for so long.

I truly believe that, and I truly want to help you all I can – so please make sure you take notes and ensure you take ACTION between now and the day you can reopen, so you’re best prepared.