Escape Room Marketing 2020 Highlights Part 2

Today I’m going to be following up on our last blog, where I started sharing some of the highlights from the first half of 2020s escape room marketing blog: the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.

This is because, as we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!

Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.

So without further ado, let’s dive in to the escape room marketing 2020 highlights part 2…!

5 Actions All Escape Rooms In Lockdown Countries Must Take

The “second wave” of the Coronavirus is in full force across many countries, leading to their second lockdown of the year and the forced closure of escape rooms based there.

If you run or work in an escape room that has been forced to temporarily closed, you may be wondering what to do next? Whilst you may be more prepared and experienced for it than earlier in the year, the impact of closure can hit hard. You may feel out of control, paralysed and unable to take control of a situation that is seemingly out of your hands.

Your Escape Rooms are not just your passion project or nest egg, they’re the financial future of your loved ones and a key part of your local community. And that my friends must be protected as much as possible.

So on todays blog I wanted to share 5 actions that I feel ALL escape rooms in locked down countries MUST take in order to ensure they come out of it the best as possible – and that goes for you too!

If your country is currently not locked down, I’d still recommend you give my blog a read through. The worldwide coronavirus situation is everchanging, and it’s best for you to be prepared in case your country has to lockdown too.

11 Free Resources To Help You To Market Your Escape Room

Today I want to stay on the theme of FREE’s when it comes to marketing and focus on FREE resources that can be used in your marketing.

There are so many services and marketing resources that cost money and they do an awesome job. But there are also many resources that are completely free to use, that do just as good a job at helping you with your marketing. With the added bonus that it saves you money, which these days has never been so critical!

So let’s quickly dive in and start revealing all of the awesome free resources that can help you market your escape room. They’ll be some you already know of and use, but they’ll be at least a few you definitely don’t know of!

10 Ways To Market Your Escape Room For FREE!

As an escape room marketer I have the pleasure of working with many escape rooms all around the world. And sadly I’ve heard about several who have had to recently close down permanently due to a lack of cash flow during lockdown.

And money is absolutely a concern for all escape rooms right now, and maybe for you right now. Sure, your escape room may finally be able to reopen soon – but even when you have, you have to start clawing back money. It’s going to be a long road.

So I thought for this weeks blog, let’s focus on ways you can market your escape room and get bookings – at no cost – for FREE!

3 Changes You Must Make To Your Marketing Before You Reopen Your Escape Room

To lead on from last week, today I’m going to focus specifically on changes to your marketing that MUST be made before you reopen – and there’s a total of 3 that I believe are absolute MUSTs.

As an escape room marketer, an escape room player, and as a human being who (like everyone else) has been changed by recent events – I truly believe the 3 changes to your marketing I’m going to cover will be critical to how fast your escape room can recover from being closed for so long.

I truly believe that, and I truly want to help you all I can – so please make sure you take notes and ensure you take ACTION between now and the day you can reopen, so you’re best prepared.

15 Ways To Get Ready To Reopen Your Escape Room

Although it’s still uncertain, and will vary country by country, many escape rooms will be able to start reopening in the coming weeks. Again, there’s no set date but it’s really important for escape rooms to start getting ready.

This is incredibly important because it’s not going to be a case of opening back up one day, and business will be usual. That won’t happen. The world has changed, people have changed. Your escape room and your marketing needs to change and adapt too.

What I’ve done is gone over dozens, if not hundreds, of different actions (both marketing and otherwise) that escape rooms need to take, and I’ve listed the top 15 – these are those that are most critical.

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