The biggest opportunity for escape rooms in 2021 that YOU cannot miss out on!

Hey friends and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.

Today I want to shine some light on the escape room industry by revealing what I consider to be the biggest opportunity for escape rooms this year. I know, it’s a bold statement! But bare with me.

The last 10 months have been a nightmare for sure. And in many countries it’s not set to get better for a few months longer at least. But with struggle, with pain, comes opportunities. Last year many escape rooms adapted to offering virtual and online escape rooms to try to make some money whilst their physical doors were shut closed.

But two very important statistics from 2020 has revealed an even greater opportunity that escape rooms truly cannot afford to miss.

• 2020 stat 1: Searches for “Virtual Team Building” were up 1,540%!

• 2020 stat 2: 45% of corporate teams feel “less connected” to their peers and colleagues since the pandemic started in March

So what do these stats mean, and what opportunity does it give to escape rooms?

To find out, dive into todays blog…

10 Escape Room Marketing Resolutions You Need To Keep In 2021!

With 2020 finally behind us and vaccines being distributed worldwide – the world should be able to start getting back to normal in the coming weeks and months. And the escape room industry can start to get back on its feet again!

To start this brand new year off in the best way, I figured a great place to start our escape room marketing blogs back up again would be with setting some resolutions. For those who don’t know the concept of resolutions, they’re basically pledges people often make at the start of a brand new year. Pledges designed to make their lives better, doing things that they’ve historically not been very good at or just brand new things they want to start doing.

So today I want to challenge you to make a total of 10 escape room marketing resolutions that you’ll stick to throughout 2021. Some you may already do, others you may never have thought of doing. But ALL of them will be of great benefit to your escape room, and I would go as far as to say they are all MUST DO’S if you want to make a success of your escape room in 2021.

The thing about marketing is, as with resolutions, it must be continued consistently – not just started and stopped after a small amount of time. Consistent, long term marketing is successful marketing, so stick with these resolutions all year round!

Without further ado, let’s dive in!

Escape Room Marketing 2020 Highlights Part 2

Today I’m going to be following up on our last blog, where I started sharing some of the highlights from the first half of 2020s escape room marketing blog: the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.

This is because, as we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!

Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.

So without further ado, let’s dive in to the escape room marketing 2020 highlights part 2…!

5 Actions All Escape Rooms In Lockdown Countries Must Take

The “second wave” of the Coronavirus is in full force across many countries, leading to their second lockdown of the year and the forced closure of escape rooms based there.

If you run or work in an escape room that has been forced to temporarily closed, you may be wondering what to do next? Whilst you may be more prepared and experienced for it than earlier in the year, the impact of closure can hit hard. You may feel out of control, paralysed and unable to take control of a situation that is seemingly out of your hands.

Your Escape Rooms are not just your passion project or nest egg, they’re the financial future of your loved ones and a key part of your local community. And that my friends must be protected as much as possible.

So on todays blog I wanted to share 5 actions that I feel ALL escape rooms in locked down countries MUST take in order to ensure they come out of it the best as possible – and that goes for you too!

If your country is currently not locked down, I’d still recommend you give my blog a read through. The worldwide coronavirus situation is everchanging, and it’s best for you to be prepared in case your country has to lockdown too.

9 Pitfalls To Avoid When Using Digital Marketing For Your Escape Room

Today I’m going to be talking about digital marketing in general, and the pitfalls you need to avoid when using digital marketing for your escape room.

Digital marketing is incredibly powerful – you know that, and they’ll be plenty of different digital marketing you’ll be doing every single day. But even escape rooms who are experienced with digital marketing need to be cautious.

You see, digital marketing will only do great things for you if you do it right. It’s a long journey from starting to use digital marketing to having it sustain your escape room by providing bookings.

And it’s during this journey that you’ll risk falling into pitfalls that, if you fail to prepare for, can lead to the downfall of your digital marketing efforts – and even your escape room entirely.

Here are 9 digital marketing pitfalls you need to look out for…

3 Additions To Your Online Booking Form To Increase Bookings

Today, I want to talk about your online booking form – and specifically how to get more bookings on it. After all, that is the ultimate goal from all of the marketing, advertising and hard work you put into promoting your escape room – right?
Online booking forms can take many shapes and sizes – many escape rooms use specific booking software, whilst others have an in-house booking form. Whatever you use, they’ll always be different ways to increase conversions – i.e. increase the number of bookings you get.
So today I’m going to share 3 of the most important additions you can make to your online booking so you can get more bookings and customers.
Think about it – all the handwork and money you spend and invest into your marketing to get people onto your website, and onto your booking form – only for the vast majority to leave without booking. Incredibly frustrating, and unavoidable to an extent.
Now I’m not saying or promising every single person who visits your booking form will place a booking with you if you make these 3 additions – but they’ll be more likely to. And every extra booking is a bonus.

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