3 Common Escape Room Marketing Mistakes And How To Avoid Them!

Let’s face it, marketing is a gigantic thing to dive in – and some of us (like me!) dedicate their lives at becoming the best at it. That being said, there’s many ways of doing marketing right – and just as many, if not more, ways of doing marketing wrong.
It’s my view that it’s more important to understand what NOT to do with your marketing, as it is to understand WHAT to do with your marketing.
And today I want to talk about 3 of the most common mistakes and DO NOTs of escape room marketing. And in particular, show you how to avoid making these mistakes.
Now don’t get me wrong – making mistakes is natural. I’ve made many in my career. And getting things wrong is an important part of mastering marketing. But in the case of the 3 mistakes I’m going to show, you want to do your best to avoid making them at all – as your escape room will suffer!
If you’ve made any of the 3 mistakes I’m going to share, no harm done – Today I will help show you how to never make them again.
And if you’ve never made any of the 3 mistakes I’m going to share – I will today ensure you never do!
Today you can learn from the marketing mistakes made by others and ensure you never have to bare the costs and fix the damage caused.
So without further ado, what are the 3 mistakes?

The escape room marketing strategy that is making a comeback!

Today I want to bring you a marketing strategy that has over the years been slowly dying – BUT, in 2020 and beyond is making a huge comeback.

That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!

So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past – but might not have gotten many bookings from. It’s…

How to never, ever, run out of customers for your escape room again!

Today I want to help solve a problem that I know many escape rooms ultimately end up facing, several years into their opening: running out of a customers!
As you can imagine, this is a problem you want to do all you can to avoid – and today I’ll show you how.
This problem exists because of one fundamental, albeit unfortunate, truth about escape rooms: Not everybody will want to play them. Sure, the industry has grown so much over the last decade, there will always be some people who are not interested. I know, it’s hard to read – and trust me it’s hard to type, but it’s true!
That means that eventually, one way or another, you’ll start drying up – running out of customers.
So what is the solution? What can be done to stop this happening, to ensure a constant stream of paying customers?

How to install the Facebook Pixel on your escape rooms website

Last week in part 1, introduced the Facebook Pixel and covered the biggest benefits of using it for your escape room.

Today I want to focus on getting your Facebook Pixel installed onto your website, ready for the big part-3 where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings.

Ensuring your pixel is installed correctly is so important, and without which you’ll miss out on so many bookings.

5 Additions To Your Website To Increase Your Bookings

Lets talk about your website and the bookings you get from it. The majority of bookings you receive will come from various sources which all end up on your website. But what you may not realise is the majority of people who visit your website leave without booking.

In fact, on average, 97% of your website visitors will leave without booking. And 70% of those will NEVER return to your website.

So you work hard, and invest so much time and money into marketing to get people to your website, only for 97 out of every 100 visitors to leave without booking. That’s crazy! It’s madness!

But don’t worry, because there are some simple additions you can make to your website which will help increase your bookings by 15% or more! And yes, I mean simple. You don’t need to be a coder, a website designer or a digital marketing guru to make these additions. Anybody can!

And it’s these 5 simple but effective additions that I’m going to share with you today.

11 Free Resources To Help You To Market Your Escape Room

Today I want to stay on the theme of FREE’s when it comes to marketing and focus on FREE resources that can be used in your marketing.

There are so many services and marketing resources that cost money and they do an awesome job. But there are also many resources that are completely free to use, that do just as good a job at helping you with your marketing. With the added bonus that it saves you money, which these days has never been so critical!

So let’s quickly dive in and start revealing all of the awesome free resources that can help you market your escape room. They’ll be some you already know of and use, but they’ll be at least a few you definitely don’t know of!

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