9 Pitfalls To Avoid When Using Digital Marketing For Your Escape Room

Today I’m going to be talking about digital marketing in general, and the pitfalls you need to avoid when using digital marketing for your escape room.

Digital marketing is incredibly powerful – you know that, and they’ll be plenty of different digital marketing you’ll be doing every single day. But even escape rooms who are experienced with digital marketing need to be cautious.

You see, digital marketing will only do great things for you if you do it right. It’s a long journey from starting to use digital marketing to having it sustain your escape room by providing bookings.

And it’s during this journey that you’ll risk falling into pitfalls that, if you fail to prepare for, can lead to the downfall of your digital marketing efforts – and even your escape room entirely.

Here are 9 digital marketing pitfalls you need to look out for…

5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

3 Additions To Your Online Booking Form To Increase Bookings

Today, I want to talk about your online booking form – and specifically how to get more bookings on it. After all, that is the ultimate goal from all of the marketing, advertising and hard work you put into promoting your escape room – right?
Online booking forms can take many shapes and sizes – many escape rooms use specific booking software, whilst others have an in-house booking form. Whatever you use, they’ll always be different ways to increase conversions – i.e. increase the number of bookings you get.
So today I’m going to share 3 of the most important additions you can make to your online booking so you can get more bookings and customers.
Think about it – all the handwork and money you spend and invest into your marketing to get people onto your website, and onto your booking form – only for the vast majority to leave without booking. Incredibly frustrating, and unavoidable to an extent.
Now I’m not saying or promising every single person who visits your booking form will place a booking with you if you make these 3 additions – but they’ll be more likely to. And every extra booking is a bonus.

3 Common Escape Room Marketing Mistakes And How To Avoid Them!

Let’s face it, marketing is a gigantic thing to dive in – and some of us (like me!) dedicate their lives at becoming the best at it. That being said, there’s many ways of doing marketing right – and just as many, if not more, ways of doing marketing wrong.
It’s my view that it’s more important to understand what NOT to do with your marketing, as it is to understand WHAT to do with your marketing.
And today I want to talk about 3 of the most common mistakes and DO NOTs of escape room marketing. And in particular, show you how to avoid making these mistakes.
Now don’t get me wrong – making mistakes is natural. I’ve made many in my career. And getting things wrong is an important part of mastering marketing. But in the case of the 3 mistakes I’m going to show, you want to do your best to avoid making them at all – as your escape room will suffer!
If you’ve made any of the 3 mistakes I’m going to share, no harm done – Today I will help show you how to never make them again.
And if you’ve never made any of the 3 mistakes I’m going to share – I will today ensure you never do!
Today you can learn from the marketing mistakes made by others and ensure you never have to bare the costs and fix the damage caused.
So without further ado, what are the 3 mistakes?

The escape room marketing strategy that is making a comeback!

Today I want to bring you a marketing strategy that has over the years been slowly dying – BUT, in 2020 and beyond is making a huge comeback.

That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!

So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past – but might not have gotten many bookings from. It’s…

How to never, ever, run out of customers for your escape room again!

Today I want to help solve a problem that I know many escape rooms ultimately end up facing, several years into their opening: running out of a customers!
As you can imagine, this is a problem you want to do all you can to avoid – and today I’ll show you how.
This problem exists because of one fundamental, albeit unfortunate, truth about escape rooms: Not everybody will want to play them. Sure, the industry has grown so much over the last decade, there will always be some people who are not interested. I know, it’s hard to read – and trust me it’s hard to type, but it’s true!
That means that eventually, one way or another, you’ll start drying up – running out of customers.
So what is the solution? What can be done to stop this happening, to ensure a constant stream of paying customers?

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