5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

3 Common Escape Room Marketing Mistakes And How To Avoid Them!

Let’s face it, marketing is a gigantic thing to dive in – and some of us (like me!) dedicate their lives at becoming the best at it. That being said, there’s many ways of doing marketing right – and just as many, if not more, ways of doing marketing wrong.
It’s my view that it’s more important to understand what NOT to do with your marketing, as it is to understand WHAT to do with your marketing.
And today I want to talk about 3 of the most common mistakes and DO NOTs of escape room marketing. And in particular, show you how to avoid making these mistakes.
Now don’t get me wrong – making mistakes is natural. I’ve made many in my career. And getting things wrong is an important part of mastering marketing. But in the case of the 3 mistakes I’m going to show, you want to do your best to avoid making them at all – as your escape room will suffer!
If you’ve made any of the 3 mistakes I’m going to share, no harm done – Today I will help show you how to never make them again.
And if you’ve never made any of the 3 mistakes I’m going to share – I will today ensure you never do!
Today you can learn from the marketing mistakes made by others and ensure you never have to bare the costs and fix the damage caused.
So without further ado, what are the 3 mistakes?

The escape room marketing strategy that is making a comeback!

Today I want to bring you a marketing strategy that has over the years been slowly dying – BUT, in 2020 and beyond is making a huge comeback.

That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!

So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past – but might not have gotten many bookings from. It’s…

How to never, ever, run out of customers for your escape room again!

Today I want to help solve a problem that I know many escape rooms ultimately end up facing, several years into their opening: running out of a customers!
As you can imagine, this is a problem you want to do all you can to avoid – and today I’ll show you how.
This problem exists because of one fundamental, albeit unfortunate, truth about escape rooms: Not everybody will want to play them. Sure, the industry has grown so much over the last decade, there will always be some people who are not interested. I know, it’s hard to read – and trust me it’s hard to type, but it’s true!
That means that eventually, one way or another, you’ll start drying up – running out of customers.
So what is the solution? What can be done to stop this happening, to ensure a constant stream of paying customers?

Why you need multiple ways of promoting your escape room to ensure your success

Today I want to share not a strategy, but a very important lesson in different ways/strategies of promoting your escape room. One thing’s for sure, you have a huge amount of options – some better than others, and some more tried and tested than others.

But I’m here today to tell you – that whatever ways you use to promote your escape room – make sure you use more than a few.

How to get new followers on Facebook for as little as 3 cents/pence!

Today I’m going to share a proven marketing strategy that you can start using TODAY to get new followers on Facebook for as little as 3 cents/pence!

But you may be asking, why are followers important? Well, with an increased following on Facebook (and ultimately other social media), you’re able to engage with more people, promoting your escape room and getting new bookings. Sure, not every new follower will become a customer – but the more you do have, the better – and with the strategy I’m about to share, you can get many followers at a very low cost!

Without further ado, let’s get started…

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