The Facebook Pixel and the benefits it can bring to your escape room

The Facebook Pixel is a huge marketing opportunity that many escape rooms miss out on, either because they don’t understand how it works (or how they can use it), or they just don’t see the value.

So over the next 3 weeks I’m going to be taking a deep dive into the Facebook Pixel, starting today with the how it works and the BENEFITS it can bring your escape room – because boy, there are many!
If you don’t fully understand the benefits that the Facebook Pixel can bring your escape room, you’re not ever going to invest much (if any) time into setting it up and using it as part of your wider marketing.

So this is a blog not-to-miss!

5 Additions To Your Website To Increase Your Bookings

Lets talk about your website and the bookings you get from it. The majority of bookings you receive will come from various sources which all end up on your website. But what you may not realise is the majority of people who visit your website leave without booking.

In fact, on average, 97% of your website visitors will leave without booking. And 70% of those will NEVER return to your website.

So you work hard, and invest so much time and money into marketing to get people to your website, only for 97 out of every 100 visitors to leave without booking. That’s crazy! It’s madness!

But don’t worry, because there are some simple additions you can make to your website which will help increase your bookings by 15% or more! And yes, I mean simple. You don’t need to be a coder, a website designer or a digital marketing guru to make these additions. Anybody can!

And it’s these 5 simple but effective additions that I’m going to share with you today.

11 Free Resources To Help You To Market Your Escape Room

Today I want to stay on the theme of FREE’s when it comes to marketing and focus on FREE resources that can be used in your marketing.

There are so many services and marketing resources that cost money and they do an awesome job. But there are also many resources that are completely free to use, that do just as good a job at helping you with your marketing. With the added bonus that it saves you money, which these days has never been so critical!

So let’s quickly dive in and start revealing all of the awesome free resources that can help you market your escape room. They’ll be some you already know of and use, but they’ll be at least a few you definitely don’t know of!

3 Changes You Must Make To Your Marketing Before You Reopen Your Escape Room

To lead on from last week, today I’m going to focus specifically on changes to your marketing that MUST be made before you reopen – and there’s a total of 3 that I believe are absolute MUSTs.

As an escape room marketer, an escape room player, and as a human being who (like everyone else) has been changed by recent events – I truly believe the 3 changes to your marketing I’m going to cover will be critical to how fast your escape room can recover from being closed for so long.

I truly believe that, and I truly want to help you all I can – so please make sure you take notes and ensure you take ACTION between now and the day you can reopen, so you’re best prepared.

3 Ways To Get Your Former Customers To Book Your New Live Escape Experiences

I really want to help you to generate as much income as possible during this difficult situation and whilst your escape room doors are physically but temporarily closed. That’s why today I’m going to share 3 ways you can get your former customers to book your new live experiences.

Whilst there will be so many people who have never played any of your games before who will be perfect to market to, there is no substitute for marketing to former customers.

This is because they know you already – they’ve played one of more of your rooms historically, and they will have loved it and loved your team. So by coming along and offering them something similar but also very different, you’ll find that many former customers would love to book a live online experience right away.

So what are you waiting for? Let’s dive in…

5 Ways To Engage Your Audience & Transform Them Into Virtual Experience Customers

Today I want to follow the theme of ways you can get more customers for your virtual experiences, and reveal to you 5 ways you can engage your audience AND transform them into virtual experience customers.

The methods I’m going to share will be useful for both your social media audiences AND your website audience: Those who visit your website!

These are the that the majority of your future new bookings will come from – and that will be the case long after the world has returned to normal, and your escape room has reopened.

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