10 Escape Room Marketing Resolutions You Need To Keep In 2021!

With 2020 finally behind us and vaccines being distributed worldwide – the world should be able to start getting back to normal in the coming weeks and months. And the escape room industry can start to get back on its feet again!

To start this brand new year off in the best way, I figured a great place to start our escape room marketing blogs back up again would be with setting some resolutions. For those who don’t know the concept of resolutions, they’re basically pledges people often make at the start of a brand new year. Pledges designed to make their lives better, doing things that they’ve historically not been very good at or just brand new things they want to start doing.

So today I want to challenge you to make a total of 10 escape room marketing resolutions that you’ll stick to throughout 2021. Some you may already do, others you may never have thought of doing. But ALL of them will be of great benefit to your escape room, and I would go as far as to say they are all MUST DO’S if you want to make a success of your escape room in 2021.

The thing about marketing is, as with resolutions, it must be continued consistently – not just started and stopped after a small amount of time. Consistent, long term marketing is successful marketing, so stick with these resolutions all year round!

Without further ado, let’s dive in!

Escape Room Marketing 2020 Highlights Part 1

As we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!

Throughout the year I’ve been writing near-weekly blog posts on all things escape room marketing, and over the next few weeks I’m going to be sharing the HIGHLIGHTS from this years blogs – the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.

Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.

So without further ado, let’s dive in…!

5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

3 Additions To Your Online Booking Form To Increase Bookings

Today, I want to talk about your online booking form – and specifically how to get more bookings on it. After all, that is the ultimate goal from all of the marketing, advertising and hard work you put into promoting your escape room – right?
Online booking forms can take many shapes and sizes – many escape rooms use specific booking software, whilst others have an in-house booking form. Whatever you use, they’ll always be different ways to increase conversions – i.e. increase the number of bookings you get.
So today I’m going to share 3 of the most important additions you can make to your online booking so you can get more bookings and customers.
Think about it – all the handwork and money you spend and invest into your marketing to get people onto your website, and onto your booking form – only for the vast majority to leave without booking. Incredibly frustrating, and unavoidable to an extent.
Now I’m not saying or promising every single person who visits your booking form will place a booking with you if you make these 3 additions – but they’ll be more likely to. And every extra booking is a bonus.

3 Common Escape Room Marketing Mistakes And How To Avoid Them!

Let’s face it, marketing is a gigantic thing to dive in – and some of us (like me!) dedicate their lives at becoming the best at it. That being said, there’s many ways of doing marketing right – and just as many, if not more, ways of doing marketing wrong.
It’s my view that it’s more important to understand what NOT to do with your marketing, as it is to understand WHAT to do with your marketing.
And today I want to talk about 3 of the most common mistakes and DO NOTs of escape room marketing. And in particular, show you how to avoid making these mistakes.
Now don’t get me wrong – making mistakes is natural. I’ve made many in my career. And getting things wrong is an important part of mastering marketing. But in the case of the 3 mistakes I’m going to show, you want to do your best to avoid making them at all – as your escape room will suffer!
If you’ve made any of the 3 mistakes I’m going to share, no harm done – Today I will help show you how to never make them again.
And if you’ve never made any of the 3 mistakes I’m going to share – I will today ensure you never do!
Today you can learn from the marketing mistakes made by others and ensure you never have to bare the costs and fix the damage caused.
So without further ado, what are the 3 mistakes?

The escape room marketing strategy that is making a comeback!

Today I want to bring you a marketing strategy that has over the years been slowly dying – BUT, in 2020 and beyond is making a huge comeback.

That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!

So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past – but might not have gotten many bookings from. It’s…

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