Why you need multiple ways of promoting your escape room to ensure your success

Today I want to share not a strategy, but a very important lesson in different ways/strategies of promoting your escape room. One thing’s for sure, you have a huge amount of options – some better than others, and some more tried and tested than others.

But I’m here today to tell you – that whatever ways you use to promote your escape room – make sure you use more than a few.

How to install the Facebook Pixel on your escape rooms website

Last week in part 1, introduced the Facebook Pixel and covered the biggest benefits of using it for your escape room.

Today I want to focus on getting your Facebook Pixel installed onto your website, ready for the big part-3 where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings.

Ensuring your pixel is installed correctly is so important, and without which you’ll miss out on so many bookings.

The Facebook Pixel and the benefits it can bring to your escape room

The Facebook Pixel is a huge marketing opportunity that many escape rooms miss out on, either because they don’t understand how it works (or how they can use it), or they just don’t see the value.

So over the next 3 weeks I’m going to be taking a deep dive into the Facebook Pixel, starting today with the how it works and the BENEFITS it can bring your escape room – because boy, there are many!
If you don’t fully understand the benefits that the Facebook Pixel can bring your escape room, you’re not ever going to invest much (if any) time into setting it up and using it as part of your wider marketing.

So this is a blog not-to-miss!

10 Ways To Market Your Escape Room For FREE!

As an escape room marketer I have the pleasure of working with many escape rooms all around the world. And sadly I’ve heard about several who have had to recently close down permanently due to a lack of cash flow during lockdown.

And money is absolutely a concern for all escape rooms right now, and maybe for you right now. Sure, your escape room may finally be able to reopen soon – but even when you have, you have to start clawing back money. It’s going to be a long road.

So I thought for this weeks blog, let’s focus on ways you can market your escape room and get bookings – at no cost – for FREE!

3 Changes You Must Make To Your Marketing Before You Reopen Your Escape Room

To lead on from last week, today I’m going to focus specifically on changes to your marketing that MUST be made before you reopen – and there’s a total of 3 that I believe are absolute MUSTs.

As an escape room marketer, an escape room player, and as a human being who (like everyone else) has been changed by recent events – I truly believe the 3 changes to your marketing I’m going to cover will be critical to how fast your escape room can recover from being closed for so long.

I truly believe that, and I truly want to help you all I can – so please make sure you take notes and ensure you take ACTION between now and the day you can reopen, so you’re best prepared.

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