Hey friends and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.
Today I want to shine some light on the escape room industry by revealing what I consider to be the biggest opportunity for escape rooms this year. I know, it’s a bold statement! But bare with me.
The last 10 months have been a nightmare for sure. And in many countries it’s not set to get better for a few months longer at least. But with struggle, with pain, comes opportunities. Last year many escape rooms adapted to offering virtual and online escape rooms to try to make some money whilst their physical doors were shut closed.
But two very important statistics from 2020 has revealed an even greater opportunity that escape rooms truly cannot afford to miss.
• 2020 stat 1: Searches for “Virtual Team Building” were up 1,540%!
• 2020 stat 2: 45% of corporate teams feel “less connected” to their peers and colleagues since the pandemic started in March
So what do these stats mean, and what opportunity does it give to escape rooms?
To find out, dive into todays blog…