The biggest opportunity for escape rooms in 2021 that YOU cannot miss out on!

Hey friends and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.

Today I want to shine some light on the escape room industry by revealing what I consider to be the biggest opportunity for escape rooms this year. I know, it’s a bold statement! But bare with me.

The last 10 months have been a nightmare for sure. And in many countries it’s not set to get better for a few months longer at least. But with struggle, with pain, comes opportunities. Last year many escape rooms adapted to offering virtual and online escape rooms to try to make some money whilst their physical doors were shut closed.

But two very important statistics from 2020 has revealed an even greater opportunity that escape rooms truly cannot afford to miss.

• 2020 stat 1: Searches for “Virtual Team Building” were up 1,540%!

• 2020 stat 2: 45% of corporate teams feel “less connected” to their peers and colleagues since the pandemic started in March

So what do these stats mean, and what opportunity does it give to escape rooms?

To find out, dive into todays blog…

Escape Room Marketing 2020 Highlights Part 1

As we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!

Throughout the year I’ve been writing near-weekly blog posts on all things escape room marketing, and over the next few weeks I’m going to be sharing the HIGHLIGHTS from this years blogs – the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.

Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.

So without further ado, let’s dive in…!

5 Actions All Escape Rooms In Lockdown Countries Must Take

The “second wave” of the Coronavirus is in full force across many countries, leading to their second lockdown of the year and the forced closure of escape rooms based there.

If you run or work in an escape room that has been forced to temporarily closed, you may be wondering what to do next? Whilst you may be more prepared and experienced for it than earlier in the year, the impact of closure can hit hard. You may feel out of control, paralysed and unable to take control of a situation that is seemingly out of your hands.

Your Escape Rooms are not just your passion project or nest egg, they’re the financial future of your loved ones and a key part of your local community. And that my friends must be protected as much as possible.

So on todays blog I wanted to share 5 actions that I feel ALL escape rooms in locked down countries MUST take in order to ensure they come out of it the best as possible – and that goes for you too!

If your country is currently not locked down, I’d still recommend you give my blog a read through. The worldwide coronavirus situation is everchanging, and it’s best for you to be prepared in case your country has to lockdown too.

3 Ways Gamification Marketing Can Get You More Virtual Experience Bookings

Today I want to continue to help all of you who have started to, or are going to, offer virtual experiences as a way of creating some income during the ongoing situation.

Virtual escape room experiences are almost brand new, they’re cutting edge, they’re modern and they’re something a bit different. And what better way to get customers to book these kind of experiences than using marketing that is also cutting edge, modern and a bit different?

Gamification Marketing is the FUTURE of all escape room marketing – whether that’s virtual/online experiences, or standard in person escape rooms. It involves Marketing not your escape room or escape experiences, but a puzzle or a brain teaser.