5 Cost-Effective Alternatives To Facebook + Google Ads For Marketing Your Escape Room With

Today I’m going to be addressing a concern I’m seeing more and more – and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting – but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. And I don’t blame them.

So what alternatives to these expensive platforms exist that escape rooms can use to market themselves instead?

Luckily there’s plenty to choose from, and I’m going to be sharing the top 5.

15 Ways To Get Ready To Reopen Your Escape Room

Although it’s still uncertain, and will vary country by country, many escape rooms will be able to start reopening in the coming weeks. Again, there’s no set date but it’s really important for escape rooms to start getting ready.

This is incredibly important because it’s not going to be a case of opening back up one day, and business will be usual. That won’t happen. The world has changed, people have changed. Your escape room and your marketing needs to change and adapt too.

What I’ve done is gone over dozens, if not hundreds, of different actions (both marketing and otherwise) that escape rooms need to take, and I’ve listed the top 15 – these are those that are most critical.

5 Ways To Engage Your Audience & Transform Them Into Virtual Experience Customers

Today I want to follow the theme of ways you can get more customers for your virtual experiences, and reveal to you 5 ways you can engage your audience AND transform them into virtual experience customers.

The methods I’m going to share will be useful for both your social media audiences AND your website audience: Those who visit your website!

These are the that the majority of your future new bookings will come from – and that will be the case long after the world has returned to normal, and your escape room has reopened.

3 Ways Gamification Marketing Can Get You More Virtual Experience Bookings

Today I want to continue to help all of you who have started to, or are going to, offer virtual experiences as a way of creating some income during the ongoing situation.

Virtual escape room experiences are almost brand new, they’re cutting edge, they’re modern and they’re something a bit different. And what better way to get customers to book these kind of experiences than using marketing that is also cutting edge, modern and a bit different?

Gamification Marketing is the FUTURE of all escape room marketing – whether that’s virtual/online experiences, or standard in person escape rooms. It involves Marketing not your escape room or escape experiences, but a puzzle or a brain teaser.

5 Things You Need To Be Doing On Social Media When Your Escape Room Is Temporarily Closed

By doing the 5 things I’m going to share today, you will be a source for good, for positivity. You’ll be recognized as a business who cares and who is there for its local community.

And from a business point of view, the better job you do of this the easier you’ll find attracting new customers and getting new bookings when this has all blown over and your room has reopened.

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