The biggest opportunity for escape rooms in 2021 that YOU cannot miss out on!

Hey friends and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.

Today I want to shine some light on the escape room industry by revealing what I consider to be the biggest opportunity for escape rooms this year. I know, it’s a bold statement! But bare with me.

The last 10 months have been a nightmare for sure. And in many countries it’s not set to get better for a few months longer at least. But with struggle, with pain, comes opportunities. Last year many escape rooms adapted to offering virtual and online escape rooms to try to make some money whilst their physical doors were shut closed.

But two very important statistics from 2020 has revealed an even greater opportunity that escape rooms truly cannot afford to miss.

• 2020 stat 1: Searches for “Virtual Team Building” were up 1,540%!

• 2020 stat 2: 45% of corporate teams feel “less connected” to their peers and colleagues since the pandemic started in March

So what do these stats mean, and what opportunity does it give to escape rooms?

To find out, dive into todays blog…

Escape Room Marketing 2020 Highlights Part 1

As we come close to the end of 2020 it’s important to look back at the good, the bad and everything else in between when it comes to escape room marketing. And sure, 2020 has been full of the bad but we shouldn’t overlook all of the good that came from the year too!

Throughout the year I’ve been writing near-weekly blog posts on all things escape room marketing, and over the next few weeks I’m going to be sharing the HIGHLIGHTS from this years blogs – the strategies, the opportunities, and ways to survive during the biggest threats the industry has ever faced.

Not only is this a great opportunity look back on the year, it’s great to remind yourself or catch up on some new strategies that you could try in 2021.

So without further ado, let’s dive in…!

5 Ways To Engage Your Audience & Transform Them Into Virtual Experience Customers

Today I want to follow the theme of ways you can get more customers for your virtual experiences, and reveal to you 5 ways you can engage your audience AND transform them into virtual experience customers.

The methods I’m going to share will be useful for both your social media audiences AND your website audience: Those who visit your website!

These are the that the majority of your future new bookings will come from – and that will be the case long after the world has returned to normal, and your escape room has reopened.

3 Ways Gamification Marketing Can Get You More Virtual Experience Bookings

Today I want to continue to help all of you who have started to, or are going to, offer virtual experiences as a way of creating some income during the ongoing situation.

Virtual escape room experiences are almost brand new, they’re cutting edge, they’re modern and they’re something a bit different. And what better way to get customers to book these kind of experiences than using marketing that is also cutting edge, modern and a bit different?

Gamification Marketing is the FUTURE of all escape room marketing – whether that’s virtual/online experiences, or standard in person escape rooms. It involves Marketing not your escape room or escape experiences, but a puzzle or a brain teaser.

5 Ways Marketing Virtual Escape Rooms Is Different To Normal Escape Rooms

When it comes to comparing Virtual to normal “physical” ERs, there are clear differences. But when it comes to Marketing them both, it can be easy to mistakenly take the same approach. Sure, they’re both ER experiences that require a group of players, team-work, challenges, time limits, etc.

But that doesn’t mean you should market to them exactly the same. To help you to best market your virtual experiences and to maximise your customers and income during this difficult time, I’m today going to share with you 5 ways marketing virtual escape rooms is different to marketing normal escape rooms.

Why You Should Be Running Virtual Escape Rooms

As more and more escape rooms were forced to temporarily close in recent weeks, the virtual escape room market has started to grow. As people are forced to stay at home, many are looking for new forms of entertainment and ways to distract themselves from this challenging time. At the same time, escape rooms are looking for a way to at least make some money whilst they’re closed.

So there is now a growing demand for virtual escape rooms, and today I want to share why YOU should start running them because there are SO many good reasons why you should.