How to get up to 15% more bookings for your escape room experiences by doing just ONE thing!

Today I want to provide the most simple and honest answer I can to the question I get asked all the time: “How do I get more bookings for my escape room?”.

More bookings, they’re the epitome of escape room marketing and the reason you spend so much effort marketing each and every day.

Depending on your escape rooms current situation, I could provide one of ninety-nine different answers to that question. Because it really does depend on you and your escape room.

BUT – there’s one answer that I am always able to give to any escape room, anywhere, at any time. There’s one way that any escape room can use to get more bookings: up to 15% more bookings to be precise.

The answer is surprisingly simple and straightforward, because its embedded in the core concepts of why escape rooms work in the first place: People just love a challenge, they love an obstacle to be able to overcome, they love to be tested.

Without further ado, let’s dive in and answer the million-dollar question “How do I get more bookings for my escape room?”.

How to install the Facebook Pixel on your escape rooms website

Last week in part 1, introduced the Facebook Pixel and covered the biggest benefits of using it for your escape room.

Today I want to focus on getting your Facebook Pixel installed onto your website, ready for the big part-3 where I’ll show you all of the awesome strategies and ways you can use the Facebook Pixel to get more bookings.

Ensuring your pixel is installed correctly is so important, and without which you’ll miss out on so many bookings.

The Facebook Pixel and the benefits it can bring to your escape room

The Facebook Pixel is a huge marketing opportunity that many escape rooms miss out on, either because they don’t understand how it works (or how they can use it), or they just don’t see the value.

So over the next 3 weeks I’m going to be taking a deep dive into the Facebook Pixel, starting today with the how it works and the BENEFITS it can bring your escape room – because boy, there are many!
If you don’t fully understand the benefits that the Facebook Pixel can bring your escape room, you’re not ever going to invest much (if any) time into setting it up and using it as part of your wider marketing.

So this is a blog not-to-miss!

5 Additions To Your Website To Increase Your Bookings

Lets talk about your website and the bookings you get from it. The majority of bookings you receive will come from various sources which all end up on your website. But what you may not realise is the majority of people who visit your website leave without booking.

In fact, on average, 97% of your website visitors will leave without booking. And 70% of those will NEVER return to your website.

So you work hard, and invest so much time and money into marketing to get people to your website, only for 97 out of every 100 visitors to leave without booking. That’s crazy! It’s madness!

But don’t worry, because there are some simple additions you can make to your website which will help increase your bookings by 15% or more! And yes, I mean simple. You don’t need to be a coder, a website designer or a digital marketing guru to make these additions. Anybody can!

And it’s these 5 simple but effective additions that I’m going to share with you today.

15 Ways To Get Ready To Reopen Your Escape Room

Although it’s still uncertain, and will vary country by country, many escape rooms will be able to start reopening in the coming weeks. Again, there’s no set date but it’s really important for escape rooms to start getting ready.

This is incredibly important because it’s not going to be a case of opening back up one day, and business will be usual. That won’t happen. The world has changed, people have changed. Your escape room and your marketing needs to change and adapt too.

What I’ve done is gone over dozens, if not hundreds, of different actions (both marketing and otherwise) that escape rooms need to take, and I’ve listed the top 15 – these are those that are most critical.

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